The importance of translation in the success of a realtor business cannot be overestimated. In recent years, the real estate industry has seen an increasing demand from foreign companies and individuals desiring to manage and invest in real estate properties.
Because of the uptick in foreign interest, translation becomes a vital means of communication. It facilitates exchange of information with prospective customers, dispensing data in a language that customers can understand. Effective translation also utilizes SEO tools, ensuring that the advertised property can be easily located through online searches.
The real estate industry in the United States is quite competitive and dynamic. As a realtor, it’s your job to ensure your target customers are on the same page with you, from the initial consultation to the end of the transaction.
Sometimes, it’s difficult to communicate with clients who don’t speak English fluently. Interfacing with the large immigrant population in the United States can sometimes complicate real estate transactions. Luckily, translation bridges this gap, making it an important consideration for your business.
How Translation Can Help Grow Your Realtor Business
As internet usage increases and the world becomes more and more interconnected, tapping into the global market becomes a no-brainer for your business. However, this initiative also comes with its own set of challenges.
Once challenge is making a dent in the global market despite the increased demand for property. Communicating with people from different continents has also become an uphill task.
Nonetheless, these challenges can be easily solved by seeking professional translation services. With translation, you can help your business gain more non-English-speaking clients, both at home and abroad. Here are some benefits of employing translation in your business.
1. Easily Reach Your Customers
In 2018, over 1 million immigrants arrived in the United States. The majority of them were from China, India, Mexico, and the Philippines. These potential customers find it difficult to get in touch with realtors due to the language barrier.
Investing in translation can fill this gap. Customers tend to feel more comfortable and respected when they can browse a site in their own native language. Also, customers tend to perform searches using keywords from their own languages.
Without translation, it will be hard for them to find your site. You can use translation to turn this hurdle into an opportunity.
2. More Control
We can’t deny that the internet has given equal opportunity to everyone. Any person around the world can access your business anytime, anywhere. If you don’t translate your business information to accommodate speakers of other languages, someone else will.
This competition could cause you to lose a huge number of potential customers.
3. Generation of Goodwill
Like any other business, a real estate agency spends a considerable amount on marketing their property and services. After investing in public relations, advertisement, and charitable events to gain visibility, investing in goodwill can be a thoughtful addition.
Goodwill is essential for any business seeking recognition. When target customers notice that you have gone the extra mile to translate your business information for their convenience, they will become loyal clients.
Translation is a sign of goodwill which will eventually translate into increased sales.
4. Better Customer Support
New customers will always need additional support or consultation when seeking to learn more about your services. Website tools such as manuals and FAQs can help solve their problems, but what happens if these tools are not written in their languages?
Most FAQ sections are written in English, but not everybody understands English.
An interested customer could abandon your site because they can’t understand the site or get the answers they need. Thus, translating your webpage allows your business to offer customer support for everyone in a language they can understand.
There are numerous ways that translation services can help your realtor business soar high in the market. To leverage the use of translation, you need a professional translator. A certified professional translator such as Sean Song from Translation Boulevard can give you that much-needed translation support.
Aspects of Your Realtor Business That Might Need Translation
Suppose you’ve never considered hiring a professional translator for your realtor business. In that case, you are probably wondering which aspects of your business require translation.
Here are some aspects you might want to consider translating:
1. Property Descriptions
Keep in mind that no customer will buy what they don’t fully understand. Your property description section must be translated into a language that communicates clearly to your audience.
While most companies resort to machine translation for this section, it can unfortunately result in mistakes and confusion.
Conducting press releases is an important way for your business to communicate with prospective customers about property launches and corporate events. A press release is an important part of your public relations strategy for audiences in different countries.
A press release aims to reach a wider audience and raise the number of potential customers. However, it won’t achieve this aim if there are no translation services to help your global customers understand what the release is all about.
3. Website Content
Your website is designed to offer highly informative and promotional content for your audience. However, it will be much easier to convert your visitors into loyal customers if your website is multilingual.
This will allow your website to serve more customers, and you can leverage this advantage as a marketing tool as well.
4. Legal Documents
Due to the sensitive nature of the real estate industry, every legal document needs to be translated. Professional translation ensures that you get the right translation for your documents. This helps promote trust and ensure that each part of the transaction remains secure.
5. Promotional Content
What’s the use of promotion if it can’t reach every interested party? With translation, you can communicate a message across your entire target market in a language that each viewer understands.
These are just a few of the pages and documents that require translation. Remember, when translating, the confidentiality and meaning of the original document should be maintained. For this reason, it’s important to choose a professional translation agency.
Here at Translation Boulevard, we have a team of professional and certified translators. Before commencing any translation project, our translators will first sign confidentiality agreements so that your information remains secure and private.
Consider Translation Services Now!
To ensure your success as a realtor, your business can effectively achieve the highest possible level of popularity. The world has now become a global market where everyone can access your site. To overcome the cumbersome language barrier, it’s best to enlist the services of a professional translation company for your website and services.